Petainer, the leading supplier of plastic packaging for beverages, is engaging with market research agency Canadean to promote Petainer’s capabilities to brand owners in the drinks sector.
The collaboration means Petainer and Canadean will work together on a series of high profile industry events, beginning with Petainer’s Silver sponsorship of Canadean’s Second Annual Soft Drinks Strategy Congress, which takes place in Barcelona from 19-20 February 2014.
Annemieke Hartman-Jemmett, Strategy Director at Petainer, will participate in the congress, delivering a presentation on the subject of innovation to an audience made up of delegates from leading drinks players including Danone, Nestlé Waters, Coca-Cola, PepsiCo and Ocean Spray.
Hot on the heels of this event, Canadean is set to host a webinar in the second quarter of 2014 dedicated to Petainer’s PET beer kegs business (the exact date will be announced shortly). The online event will enable Petainer to connect with brewers and explain the benefits of petainerKeg™, its flagship range of high performance recyclable PET beer kegs.
PetainerKegs are lightweight beverage containers manufactured in recyclable PET, offering economic and environmental benefits when compared with metal kegs. They are available with one-way, low cost fittings that enable them to be connected to existing tapping systems for draught beer.
Petainer is also the exclusive Gold sponsor of Canadean’s Beverage Packaging Conference in Brussels from 28-29 October 2014 (http://www.arena-international.com/bevpack/). This popular event will address the challenges and opportunities in the beverage packaging sector, with a focus on issues such as design innovation, cost reduction and sustainability.
Annemieke Hartman-Jemmett, Strategy Director at Petainer, commented: “We’re very excited to be engaging with Canadean, which is known and respected globally for its insights in the soft and alcoholic beverages categories. We believe that our association with Canadean and its events is the perfect platform to enhance our profile and reputation further.”
Richard Fahy, Head Canadean Events, said: “Petainer has an impressive track record in the plastic drinks packaging sector and we’re delighted that they see us as an ideal partner to support their marketing strategy. Our events always prove popular with drinks brands of all sizes and we look forward to helping Petainer reach new customers, categories and markets with its innovative PET packaging concepts.”