For immediate release: 20 April 2017
Petainer helps build Rothhammer brand in the UK
Independent drinks business and leading importer of South American craft beer, Trilogy Beverage Brands, has chosen Petainer as its partner to help bring the Chilean craft beer brand Rothhammer to the UK for the first time. This is also the first time draught Chilean craft beer has been made available on tap in the UK and is meeting demand from South American bars and restaurants that want to offer customers a range of high quality authentic craft beers.
Trilogy selected Petainer to help with the complex logistics involved in bringing the beer from South America where it is brewed in Santiago before being shipped to the UK in Petainer’s one-way petainerKeg™ - a journey which takes six to eight weeks before the beer reaches the on trade. petainerKeg™ is an increasingly popular alternative to traditional steel kegs, offering significant total cost of ownership and supply chain benefits.
Commenting on the partnership, Darius Burrows, managing director of Trilogy Beverage Brands, said: “Due to the significant geographical challenges involved, we had to find a reliable partner who could provide technical support and also ensure the highest product quality in terms of taste and shelf-life. Petainer’s lower total cost of ownership has made it commercially viable to ship draught beer from Chile and introduce the Rothhammer brand to British consumers.”
Rothhammer is available to the trade on draught and in bottles on a national basis through the following wholesale partners: Matthew Clark Wholesale, LWC Drinks, Nectar Imports, Hills Prospect, Inverarity Morton, HB Clark, and Funky Beers.
Craig Pope, Sales Director at Petainer said: “We are delighted to work with Trilogy and provide the end-to-end support required to bring the exciting Rothhammer brand to market here in the UK. The growth of craft beer has been a huge opportunity for us, with petainerKeg™ helping to facilitate the growth of breweries around the world.”
Petainer also offers a range of other services for the the rapidly growing craft beer market, including an app to support the use of petainerKeg™, and the launch of Petainer’s online store www.petainershop.com, which enables brewers to buy smaller quantities of petainerKeg™.
Petainer is a global leader in high performance and sustainable packaging. It is a specialist engineering and disruptive technology business, an industry-leader in the development, design and manufacture of PET (PolyEthylene Terephthalate) food and beverage containers.
Petainer creates plastic packaging, often using highly engineered PET, which is stretched to reduce the weight of the packaging but without compromising strength and performance. This offers global brands advantages in terms of both cost and sustainability. See www.petainer.com.
Petainer is a UK-based company which has production plants in Sweden and the Czech Republic, blowing facilities in North America, Russia, India and Australia, as well as sales offices in Sweden, the Czech Republic, Germany, the USA and UK.
petainerKeg™ is a one-way 20 or 30 Litre keg made out of highly engineered advanced polymers for the beer, wine and other beverage segments.
About Trilogy Beverage Brands
Trilogy is the leading importer of South American craft beer in Europe and the only supplier of South American draught craft beer to the trade.
For further information, please contact:
Tel: +44 7958 665 883