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Zero Waste
01/04/2016

Petainer expands product distribution with launch of new online store for European microbreweries

Petainer UK Holdings Ltd, a world leader in the field of high performance and sustainable PET packaging, has today launched its new online store, www.petainershop.com, for the rapidly growing European craft-beer and microbrewery market. 

www.petainershop.com is aimed at those of the 4000+ small breweries across Europe that would like to purchase smaller quantities of Petainer’s market-leading petainerKeg™, enabling them to choose, purchase and take delivery of their product in three to four days - with the click of a mouse. 

PetainerKeg™ is an increasingly popular alternative to traditional steel kegs, offering significant total cost of ownership and logistic benefits.  Initially, Petainer is making its 20 Litre and 30 Litre petainerKeg™ available for purchase in this way (available in pallets of 80 kegs and 48 kegs respectively).

Craig Pope, Sales Director at Petainer, said: “The number of smaller breweries in Europe doubled between 2008 and 2013, and, in line with this growth we have had more and more enquiries for petainerKeg™.  We want to ensure that we can fulfil this demand efficiently and are pleased to launch www.petainershop.com to support this exciting, growing market.”

Commenting on the launch, Nigel Pritchard, CEO of Petainer said: “The launch of the store marks another important step in the growth strategy of our business.  We want to be able to fulfil the needs of businesses in fast growing sectors such as micro-breweries who want to use market-leading packaging but do not need such large quantities.  By setting up this channel we can provide a more effective, efficient service to smaller businesses.”

www.petainershop.com is powered by Shopify and supported with a fulfilment centre managed by Ben Becker. Customers do not need to have an account or pay a joining fee.  Payment in Euros is made through Worldpay*.

* Petainershop prices

 

Name

Kegs per pallet

List price per keg

petainerKeg™ 20 litre classic A

80

€9.75

petainerKeg™ 30 litre classic A

48

€11.00

petainerKeg™ 20 litre classic S

80

€10.25

petainerKeg™ 30 litre classic S

48

€11.50

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