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Zero Waste
03/10/2016

Petainer develops craft brewer offer as part of its growth strategy

Petainer, the market leader in innovative PET packaging, is focusing on the fast-growing micro and craft brewer market as part of its global expansion plans.  The business has made a significant investment to ensure that it can support this key market effectively and efficiently. 

Using its knowledge and experience of working with larger, global brewers, Petainer has developed a highly tailored craft brewery proposition, which will be showcased at this year’s BRAU.

Annemieke Hartman-Jemmett, Petainer’s Group Commercial Director said: “At Petainer we combine our ability to build fruitful, collaborative relationships with highly advanced packaging technologies to find the right solution for our customers. Our focus on craft brewers is no exception and we believe that we can help smaller breweries enter and grow new markets with the support and expertise we provide.  We will be sharing some of our insights, knowledge and solutions at this year’s BrauBeviale.”

Petainer’s wide-ranging offer to support smaller breweries includes: 

Advanced, lower cost products

Using its expertise in advanced polymer engineering, Petainer has developed the highly successful one-way 20 or 30 Litre petainerKeg™, which is increasingly being used as a low-cost alternative to traditional steel kegs, reducing the cost of entering new markets and launching new products.  In addition to significant cost of ownership and sustainability benefits, it provides enhanced product protection, making sure that the beer is as good as the day it was brewed for up to a year.

PetainerKeg™ Linestar is an exciting option for larger breweries who have invested in steel keg filling lines but would like to reduce costs. It fits onto existing lines without any additional investment, enabling them to take advantage of the savings thanks to reduced weight and supply chain benefits.

On-line shop

Launched earlier this year in Europe and North America, Petainer’s on-line shop www.petainershop.com makes purchasing smaller quantities of petainerKeg™ as quick and efficient as possible.  Brewers can choose, purchase and take delivery of their kegs in three to four days - with the click of a mouse.

New App

The new petainerKeg™ App ensures that help is always on hand when using the kegs -  in addition to Petainer’s team of technical experts who are available to provide advice and support when needed. The App provides step-by-step instructions for the correct use of the petainerKeg™ with Well-Type Fitting (S and D type with no pressure release valve) and with Flat-Type Fitting (A type with no pressure release valve) which is coming soon.  The app is available for free on the Apple App Store https://itunes.apple.com/us/app/petainerkeg/id1101184822?ls=1&mt=8  and Google play https://play.google.com/store/search?q=petainer&hl=en_GB.

At BrauBeviale 2016 - Stand number – Hall 4 / 4-236

At this year’s BrauBeviale, Petainer will be hosting a series of inspiring talks by successful craft brewers from around the world on its stand including the Steamworks Brewery from Canada, Ale Browar from Poland and German brewery Pfungstädter Brauerei.  They will be sharing their first-hand experiences of setting up their operations, the challenges they have faced along the way and the key to their success.

Date

Time

Speaker

8 November

1pm

Pfungstädter Brauerei, Germany

9 November

1pm

Eli Gershkovitch

Steamworks Brewery, Canada

10 November

1pm

Ale Browar, Poland

 

Petainer is also running a competition aimed at start-up and craft brewers to win a VIP trip for two to BRAU (including flights and accommodation) where they can see cutting-edge brewing technologies and techniques in action (to enter visit Petainer’s Facebook page: petainerkeg).

 

-ends-

Notes to editors:

About Petainer

Petainer is a global leader in high performance and sustainable packaging.  It is a specialist engineering and disruptive technology business, an industry-leader in the development, design and manufacture of PET (PolyEthylene Terephthalate) food and beverage containers.

Petainer creates plastic packaging, often using highly engineered PET, which is stretched to reduce the weight of the packaging but without compromising strength and performance. This offers global brands advantages in terms of both cost and sustainability. See www.petainer.com.

Petainer is a UK-based company which has production plants in Sweden and the Czech Republic, blowing facilities in North America, Russia, India and Australia, as well as sales offices in Sweden, the Czech Republic, Germany, the USA and UK. 

About petainerKeg™

petainerKeg™ is a one-way 20 or 30 Litre keg made out of highly engineered advanced polymers for the beer, wine and other beverage segments.

 

For further information, please contact:

Clare Anderson

Tel: 07958 665 883

Email: clare@andersoncommsconsultancy.com

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